There’s a version of book marketing that’s just posting on Instagram a few times around your launch date and hoping for the best. It occasionally works. Mostly it doesn’t. What actually moves books is a coordinated strategy that starts before publication, covers multiple channels, and stays consistent well after launch day.

Most authors aren’t marketers, and they shouldn’t have to be. Understanding Amazon’s algorithm, knowing how to run a paid advertising campaign that doesn’t burn through the budget without results, and building an author brand that actually resonates with readers, are skills that take years to develop. Our book marketing agency exists so you don’t have to learn them from scratch while also trying to write your next book.

We build every marketing plan around the book in front of us. A literary fiction debut needs a different approach to a business book written for UK entrepreneurs. A children’s title markets differently to a self-help guide. Genre, audience, platform, and timing all affect what the right strategy looks like, and we take all of it into account before recommending anything.